Connecting Europe's gambling ecosystem to protect market integrity.
EGG turns fragmented market signals into evidence, standards and practical action for stronger regulated gambling markets.
Regulation is national. Illegal supply chains are international.
Legal ecosystems carry the cost of compliance. Illegal supply chains cross borders through payments, content, affiliates, advertising, search, social, hosting, domains and data.
Cross-border exploitation
Missing evidence layer
Regulators need intelligence
Community. Evidence. Action.
Community
Connecting responsible stakeholders across Europe's regulated gambling ecosystem.
Evidence
Turning market observations into credible intelligence, transparent methodologies and practical insight.
Action
Developing voluntary standards, working groups and implementation paths that strengthen market integrity.
What EGG is and is not.
A European trusted market infrastructure — built to turn fragmented signals into coordinated action.
EGG connects responsible stakeholders across Europe's regulated gambling ecosystem and creates the operating layer for evidence, cooperation, standards and practical market-integrity initiatives.
A European trusted market infrastructure
Connecting responsible stakeholders across the regulated gambling ecosystem.
An operating layer for collaboration
Turning dialogue into working groups, evidence, standards and implementation.
Independent and evidence-driven
Building credible market intelligence from verifiable information and transparent methodologies.
Cross-border by design
Connecting expertise and market signals across national regulatory boundaries.
Complementary to existing institutions
Working alongside associations, regulators and responsible market participants rather than replacing them.
Not another trade association
EGG does not exist primarily to represent members or advocate a collective commercial position.
Not a lobbying organisation
Its purpose is evidence, cooperation and practical implementation — not political lobbying.
Not a conference brand
Events support the mission; they are not the mission.
Not a partner-controlled platform
Financial support never determines EGG positions, standards, research conclusions or recognition decisions.
Not a mechanism for coordinating competitors
EGG does not facilitate commercially sensitive information exchange, market allocation or anti-competitive behaviour.
Associations represent.
EGG operationalises.
From fragmented market signals to shared evidence. From shared evidence to practical action.
Six practical areas of work.
Data-driven insight for better decisions.
Turning evidence into usable market narratives.
Voluntary commitments across the value chain.
Reports, webinars and workshops.
Local expertise, European leverage.
Responsible leadership, recognised.
Membership is more than joining a network.
EGG membership is a voluntary commitment to cooperation, integrity and shared responsibility in strengthening regulated gambling markets.
Associations represent.
EGG operationalises.